April 10, 2024

Frndly TV to Add Local Broadcast Stations to Programming in Select Markets

Marks The First Time The vMVPD Will Carry Local Programming; 5 Scripps Stations and 1 Marantha Station To Debut in April

DENVER, April 10 – Frndly TV, the most affordable live TV provider for the whole family, today announced the vMVPD will begin carrying local broadcast stations in six select DMA markets around the country.  With the debut of a broadcast station in six individual markets (one station per DMA), this will mark the first time in its history that Frndly TV is rolling out local programming.  The local broadcast stations are expected to debut on the Frndly TV lineup in each market by April 30.

“As cord cutting continues to accelerate across the country,” said Michael McKenna, Frndly TV co-founder and Chief Programming Officer, “we at Frndly TV are proud to be able to help support the local broadcast industry, and in particular, the important public service of delivering local news, by bringing back homes and viewers into the television ecosystem.  We hope to continue to add a local station in more markets across the country in the near future.”

The six local broadcast stations (five independents and one CW affiliated station) and markets are:

  • KDCO, Channel 3, Denver, CO DMA (Scripps - Independent)
  • WMYD, Channel 20, Detroit, MI DMA (Scripps - CW Affiliate)
  • WACY, Channel 32, Green Bay, WI DMA (Scripps - Independent)
  • KMCI, Channel 38, Kansas City, MO DMA (Scripps - Independent)
  • WFMZ, Channel 69, Philadelphia, PA DMA (Marantha Broadcasting Co. - Independent)
  • WHDT, Channel 9, West Palm Beach, FL DMA (Scripps - Independent)

Continued McKenna: “This is a significant milestone for Frndly TV.  As we built out Frndly TV and added more national channels, the one thing missing was providing our customers with the local programming they want and care about – especially local news and popular syndicated content.  With the addition of these local stations in each market, we are delivering to our customers news and entertainment they want at a price they can afford.”

This past March, Parks Associates, a leader in market research for the video and entertainment industry, stated that its research showed Frndly TV as having the highest NPS (Net Promoter Scores) of any vMVPD in the United States.  An NPS score measures customer loyalty by looking at their likelihood of recommending a given business.  NPS is often held up as the gold standard customer experience metric.  It’s used by millions of businesses to measure and track how they are perceived by their customers.

With the addition of these local stations in each market, we are delivering to our customers news and entertainment they want at a price they can afford. - Michael McKenna, Frndly TV Chief Programming Officer

About Frndly TV

Frndly TV is the most affordable live TV streaming service inAmerica.  Starting at only $6.99/mo., Frndly TV offers 40+ top-rated liveTV networks including A+E®, Hallmark Channel, The History Channel™, MeTV, INSP,Lifetime®, Hallmark Mystery, Game Show Network, Great American Family, TheWeather Channel and more. Customers can also access over 10 thousand hours ofon-demand content, at no extra cost.  Frndly TV delivers feel-goodprogramming at a family friendly price.  For more information, visit frndlytv.com.

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Media contact:

Vince Wladika